Originally from Serbia, Roksanda studied Architecture and Applied Arts at the University of Belgrade before moving to London where she graduated with an MA in Womenswear from Central Saint Martins.
In almost two decades since founding her label, Roksanda has evolved multidisciplinary and unmistakable woman-centred design aesthetic. As a woman consciously designing for women, she started ROKSANDA with a view of creating a platform to celebrate the equality of women whilst seeking to challenge the perceptions of traditional femininity.
Roksanda creates pieces that reveal a woman’s personality while providing a sense of shelter and refuge.
Today, stand out colour blocking, architectural shapes, modern, distinctive cuts, innovative use of fabrics and a dedicated focus on craftsmanship define ROKSANDA’s signature ready-to-wear and accessories. Reoccurring themes seen through her unapologetic use of colour and love of oversized, sculptural sleeves take inspiration from her experiences of growing up in Serbia, whilst expressive and dynamic prints are informed by modern and contemporary art influences.
A prolific member of the contemporary art community, Roksanda’s participation in the art world has led to landmark collaborations with organisations such as the Josef and Anni Albers Foundation, Studio Voltaire and artists Eva Rothschild and Ella Kruglayanskaya.
Championing a multidisciplinary approach to her work, Roksanda merges the boundaries between the differing creative disciplines of art, dance and fashion, which can be seen in her collaborations with Rana Begum, Troika, Caroline Denervaud, Francis Kere to name a few. 
Roksanda's designs have also featured as part of exhibitions at The Victoria & Albert Museum, Design Museum and her stand-alone exhibition, “The Poetry of Colour” in Belgrade, which supported the “Schools of Life” children’s charity - another cause close to her heart.
Roksanda has received multiple awards and nominations for her work including the award for Red Carpet Designer of the Year at the Fashion Awards, Designer of The Year at The Elle Style Awards and Businesswoman of the Year at Harper’s Bazaar UK’s Women of the Year Awards. She is listed in the Business of Fashion 500, a global index of the most important people shaping the fashion industry. In 2023, Roksanda was appointed Member of the Order of the British Empire (MBE) in the Kings Birthday Honours List for services to fashion design.

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