In the decade since it launched at London Fashion Week in 2005, the ROKSANDA fashion house has evolved an unmistakable woman-centered design aesthetic. Sophisticated and feminine yet playful and effortless, its iconic ready-to-wear and accessories are instantly recognisable to the burgeoning community of international customers who enjoy them for their contemporary distinct impact and enduring appeal.

Today the label is stocked in over 40 countries worldwide, offering women’s ready-to-wear, jewellery and bags as well as the children’s wear line BLOSSOM. Designing from her London studio Roksanda uses the finest materials and craftsmanship, producing her goods in the UK, France and Italy.

Roksanda is committed to championing the work of female artists and designers working in other disciplines. Her regular participation in the art world has led to landmark collaborations with eminent organisations such as the Josef and Anni Albers Foundation and Studio Voltaire.

In 2014, ROKSANDA opened its first shop at 9 Mount Street in Mayfair, London. The shop designed in collaboration with architect David Adjaye OBE to create a vivacious shopping destination showcasing Ilincic’s flair for contrasting bold colours, unexpected textures and luxury materials.


Roksanda Ilincic is one of the most recognisable fashion personalities in London, where she has built a burgeoning business as one of the city’s foremost luxury designers.

The reputation of her multiple-award-winning design house, ROKSANDA, extends across the globe, while its four annual ready-to-wear collections are all conceived in the designer’s busy East London studio – close to where she lives with her husband and young daughter.

Originally from Serbia, Roksanda was encouraged to indulge her love of clothing and fashion imagery from an early age. However, she chose to begin her journey by studying both subjects of architecture and applied arts at the University of Belgrade, a period that proved crucial in opening her up to the possibilities of modernist design. Upon graduating, Roksanda furthered her education and cemented her direction into fashion by enrolling on the fashion MA at Central St Martin’s, under the tutorage of the late Louise Wilson.

With just 11 elegantly structured, intensely feminine cocktail dresses distinguished by impactful silhouettes, vivid colours and surprising textures, Ilincic’s 2005 London Fashion Week debut ushered in a completely fresh aesthetic and a strong, women-centered fashion ethos that has made the ROKSANDA house a leading voice in fashion.